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Pharrell Launches Something In The Water Festival This Spring

Written by David Esquivel / Photography by: Dimitrios Kambouris / March 12, 2019

Pharrell Williams just announced the launch of his first-ever Something In The Water Art, Culture and Music Festival! The three-day experience is set to take over Virginia Beach, Virginia from Friday, April 26 through Sunday, April 28 and will play host to some of the biggest names in music while also featuring a focus on education, sports, art and culture, health and wellness and more.

Showing hometown love, Pharrell is aiming to bring the best of his world experiences to Virginia Beach:

"For the first time, we are harnessing that energy, bringing the great minds of our time and the biggest brands in the world to this great place, and letting the inspiration flow and well deserved opportunities unfold. Virginia needs this right now and the world will see what we Virginians have known all along: there really is Something in the Water.” - Pharrell

Something In The Water performers will take the stage right on the beach, joining Pharrell for the weekend will be Travis Scott, Migos, Dave Matthews Band, Missy Elliott, J Balvin, Janelle Monae, SZA, Lil Uzi Vert, Diplo, Anderson .Paak & The Free Nationals, Pusha T, Kaytranada, Ferg, Jhené Aiko, Rosalía, Maggie Rogers, Mac DeMarco, Masego, Virgil Abloh, DRAM, Leikeli47, Jaden Smith, Radiant Children, John-Robert and more.

With a single mission, SOMETHING IN THE WATER aims to unite the community and celebrate the diversity and magic of Virginia Beach. The weekend will also include a special screening and conversation presented by Ava Duverny's ARRAY along with other cultural activations that include moments with Deepak Chopra and Geoffrey Canada. There will even be a Pop-Up Church Service and TRAP Karaoke, ensuring something for everyone over the three-day celebration.

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