The Who @ 52 Is Coming To Soho

Written by Jen Degnan / June 05, 2019

Calling all Pinball Wizards! Next week for a limited time only, an immersive experience is coming to London celebrating one of rock and roll’s most iconic bands – The Who.

Mods of every generation can marvel at this exclusive exhibition featuring rare and archive memorabilia while grabbing world exclusive items. Tommy buffs can also show off their skills by taking on the Tommy Pinball Wizard challenge! 

Superfans will have heard the story of legendary guitarist Pete Townshend waking up in a Soho doorway which inspired the opening lyrics behind iconic track ‘Who Are You’, and Soho is where you’ll find The Who’s pop-up exhibition! Opening to the public on Friday 14th and Saturday 15th June from 10am-6pm, The Who @ 52 is located at 52 Brewer Street.

What swag can you bag? Take a look 👀

- The WORLD EXCLUSIVE Pinball Wizard 7” Single (only available in-store at The Who @ 52) Double A-Side edition of Pinball Wizard pressed on blue 7” with alternate single covers from 1969 & 2019

- The Who official merchandise including a bespoke in-store exclusive T-shirt and poster

- Exclusive Wembley Stadium show ticket promotion

- And more!

The pop-up launches just in time to celebrate the hotly anticipated Tommy orchestral album which goes on sale June 14th. The Who @ 52 is also the perfect way to get excited for The Who’s upcoming Wembley Stadium show! Headlining Wembley for the first time in 40 years, The Who will be joined on Saturday 6th July by special guest Pearl Jam’s Eddie Vedder, with support from Kaiser Chiefs, Imelda May and Connor Selby. Woo-who 🙏

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