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ARIANA GRANDE MADE A MUSIC VIDEO USING ONLY SNAPCHAT FILTERS

Written by Ezra Marcus / November 16, 2016

Jimmy Fallon loves to push communication technology to the limits—case in point, the new video he and Ariana Grande premiered on his show, in which they record an entire visual to her song "Into You" using Snapchat filters. The singer and the host trade verses while digital cat-ears and Santa Hats flit across their brows. At one point they swap faces, a chilling image of the post-human future. It's a long way from the high-budget video she released for the song a few months ago, but its not necessarily any less effective. 

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